SDSU basketball's NIL collective has more money, but it is enough?

The three most important letters in college basketball used to be NLI, the national letter of intent that high school seniors sign pledging their allegiance to a school. The letters are the same now, just jumbled. It’s all about NIL, the name, image and license payouts to entice transfers to join your program. “It’s no longer simply about players wanting to come to San Diego and play for San Diego State and for Coach Dutcher,” Jeff Smith says.

Tournament’s Sweet 16. “It’s a moving target,” Smith says. The a national company that works with student-athletes on NIL opportunities, recently released projections that a starting-caliber transfer in a power conference will command between $75,000 and $750,000. For the next tier of leagues — the Mountain West, WCC, AAC and Atlantic 10 — it estimated $25,000 to $300,000. Now consider how impactful transfers have become. Of the 40 starters on Elite Eight teams this year, 18 were transfers.

is launching what Smith calls an “all hands on deck” campaign this week to push the 2024-25 budget to between $1.3 million and $1.5 million — numbers that would ease his fears that they’ll be left behind again. Many collectives are funded by a couple deep-pocketed boosters. Smith realized early that model wouldn’t work in San Diego and shifted to one based on less money from more people.

. There are also relationships with Nova kombucha and Woodstock’s Pizza. Another potential revenue source is a new nonconference tournament concept where proceeds from media rights, ticket sales and sponsorships go directly to the NIL collectives of the participating teams. Details have started leaking out for the Las Vegas event: eight teams , $1 million per team for participating, an additional $1 million to the champions.

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