Scaled-Back Thanksgiving Plans Leave Turkey Farmers In Limbo

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Anxious farmers and grocers scramble to predict what people will want on their holiday tables during the COVID-19 pandemic.

Millions of Americans are expected to have scaled-down celebrations amid the pandemic, heeding official warnings against travel and large indoor gatherings. That leaves anxious turkey farmers and grocers scrambling to predict what people will want on their holiday tables.

But Wilson said this Thanksgiving might be busier than in the past, since customers who usually go out of town will be staying home. She’s also stocking up on smaller birds like quail and game hen. Butterball — which typically sells 30% of America’s 40 million Thanksgiving turkeys — said it’s expecting more gatherings, but it’s not convinced people will want smaller turkeys. Its research shows that 75% of consumers plan to serve the same size turkey or a larger turkey than they did last year.

“As much as it hurts me, I will have to cook myself this year,” she said. She’s not sure what will be on the menu. She’s only cooked a whole turkey once in her life and she’s never made mashed potatoes.

 

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