The company has the top two Spanish language radio stations in New York and Los Angeles.
SBS' dominance in New York is not new. The network’s Mega 97.9 FM, a Latin urban and tropical station, has long been the ratings leader in New York, sometimes even topping rankings in the metropolitan area regardless of language. In Los Angeles, SBS’ Mega also obtained the highest ratings for Spanish language radio, followed closely by regional Mexican station KLAX, according to Nielsen’s ratings for April through June 2019.
The radio group’s strong ratings and performance have been moving in that direction for the past 18 months, says company evp and COO. "We’ve been doing a lot of research, we’ve been focusing on our core audience and what they want," says Rodriguez. "Each market we service is different. We’re doing more events than ever.”
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