Saxx Adds Caddie John Jackson to Its Group of Ball Masters

With rare exceptions, caddies get very little respect on the golf course. But Saxx, the men’s underwear and basics brand, is out to change that.

The brand last year stepped up to sponsor a foursome of professional caddies — Geno Bonnalie, Aaron Flener, John Limanti and Joel Stock — and in April added John Ellis, Wyndham Clark’s caddie, to the list. All told, the group is known as the Ball Masters, a double entendre that Saxx said was born out of a shared devotion to ball security. The intent for sponsoring the men is that they are often the unsung heroes of the game, supporting the players who receive a base salary and typically 10 percent of the purse if their golfer wins and less if they come in lower on the leader board.

For this new deal, Jackson will wear Saxx shorts, polos, sweatshirts and underwear on and off the course during the PGA Championship at ValhallaClub in Louisville, Ky., and the Charles Schwab Challenge which will be held at the Colonial Golf Course in Fort Worth, Texas, over Memorial Day weekend. Its appearance at theThe Worst Dressed Stars in Cannes Film Festival History: Kristen…. We use vendors that may also process your information to help provide our services.

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