, experts from a home delivery food kit business and an unmanned grocery retailer shared insights and new developments., UK’s highest rated home-delivered recipe box, recounted how the team sat down to make some strategic decisions at the start of the pandemic. Before Covid-19, the company was delivering 12,000 fresh food boxes a week, each containing 5 or 6 meals. When the crisis hit, people stopped eating out, and cooking at home was the only option.
The strategy paid off. People who signed up in March have become repeat customers. “We call them our Corona Cohorts,” says Grieg-Gran with a grin. “They come back because they know they’ll get what they want. After all, food is still a very intimate thing. You’re going to put it inside your body, so you need to trust the people you buy it from.”
“But, being an unmanned chain, we didn’t have any staff to do the deliveries,” says the entrepreneur who sees his company as more of a tech startup than a grocery retailer. “We solved that by partnering with local associations in the communities who would send someone out to pick up the groceries and deliver them to the house.”
SAP COVID-19 has created challenges for grocery retailers -- neither employees nor customers feel safe going into stores. Personalization and contactless payment are becoming increasingly important within storefronts and the retail industry as a whole.
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