San Diego small businesses enter the holiday shopping season with optimism... and some trepidation

“People tell me they have to get their hair done but they don’t always have to come see a movie. They can watch on the internet . It’s difficult and all you can do is try to make your place as shiny and healthy-looking as possible and be positive.”in downtown La Mesa, Craig Maxwell says he can’t remember a slower start to the holiday season.

“It’s not easy because we sell luxury items,” he said. “But I think people will get out and everybody will want to to buy. They don’t have to buy big gifts of a huge amount of money, but they will buy small things.” “Shopping small and local is really important,” Zmuda said “People don’t realize how excited I get when they buy something. It’s a big deal to us.”cantina, said wintertime sales are about 20 percent slower than summer but she hopes an expanded space for private holiday parties will help fill the financial gap.

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