David Padilla is a local entrepreneur and restaurateur who now has five locations of his health and wellness brand, Jugo, after developing the concept in San Antonio.David Padilla has deep roots as an entrepreneur. His grandfather was one of the first businessmen to operate a movie theater in Honduras.Padilla, who was reared in San Antonio, put that hustle to use while still a student at St.
Padilla has ambitious plans for Jugo and Archie’s. In coming years, he hopes to open between 40 and 50 locations of each brand across Texas. Then he will consider a further expansion by franchising or licensing the brands. He gained experience with franchising by helping expand the Burger Fi chain across Texas, requiring him to travel all over the state.“I got a quick lesson in franchising because we had to open 12 to 15 Burger Fis in two years,” he said.
“People are curious and they associated CBD with marijuana. How do we change that?” he said. “With my food and beverage background, I thought, ‘Okay, let’s do coffee. Let’s make it where the customer comes in for a coffee experience and then we capture their attention with the CBD products and are able to educate.’”
Q: You mentioned how CBD exploded in popularity around 2018. Do you feel the industry has settled now?I do. I feel like there was market saturation immediately. It was like a gold rush. Everybody’s like, “This is the new marijuana.” And it really wasn’t that. The demand for CBD has definitely, I think, gone down. A lot of the bigger players have taken over, just based on the money they have, the backing, the marketing, the international distribution that they’re capturing.
The Viva La Berry and Kale’d It smoothies are two of the smoothies offered at Jugo, a juice bar that offers superfood bowls, detox drinks and smoothies.There’s a difference between franchising and licensing. I’m exploring which way I will go but my primary goal right now for the next three to five years is to get to about 40 to 50 stores in Texas and then go that route for franchising, licensing.
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