Salesforce’s deal for Slack creates a bigger threat to Microsoft

With a $27.7 billion deal to buy Slack Technologies Inc. — its biggest acquisition yet — Salesforce.com Inc. is poised to become an even bigger threat to Microsoft Corp. in the world of corporate software. But it could be its toughest merger yet.

Salesforce though, faces some pressure with this deal. Slack has been under serious recent pressure from the faster-growing Microsoft Teams, even as demand for both products has increased with more employees working from home during the pandemic. According to Salesforce founder and Chief Executive Marc Benioff, the deal was brought to him by Slack CEO and co-founder Stewart Butterfield and Salesforce President Bret Taylor. “When they came to me and brought me this idea that Salesforce and Slack should come together, my eyes lit up. I said ‘This is the next generation of Customer 360,'” Benioff said on a conference call Tuesday.

“We look at this and say this a game-changer and we know how to pull it off,” Benioff said. “It really means that we’re able to do things with our technology that we could just not do as partners.” For Benioff, completing this deal may also be a way of getting back at Microsoft, which bested its offer for the recruiting social network LinkedIn in 2016. Several years ago, Microsoft also was reportedly in talks to buy Salesforce, but those talks fell apart, according to the Wall Street Journal. And now Slack is being crushed by Microsoft.

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