Salesforce, which has been bolstering investments of late in business software vendors, just revealed that it owns a stake worth almost $27 million in a consumer company: Lyft.
It's a departure from the strategy that Salesforce Ventures has followed of investing in companies where there's an opportunity for a clear strategic relationship. For instance, Salesforce invested in video conferencing software company Zoom at the time of its IPO last month. Salesforce also holds shares of Anaplan, SurveyMonkey and Twilio.
There's no obvious partnership with Lyft given the companies operate in completely different spaces. However, in September, Salesforce issued a statement touting Lyft as a customer of the company's Pardot and Sales Cloud products.
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