Sales of This New Burger at McDonald’s Have Been Underwhelming, Says Expert — Eat This Not That

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The results may not warrant a national rollout any time soon.

On average, only about 13 McPlant burgers were ordered daily in the Dallas-Fort Worth area , while sales in San Francisco fell in the low end of the 125-300 sandwiches per week prediction."Demand was practically non-existent in more rural East Texas at a few sandwiches per day," Saleh wrote in the report.

While it did well in early testing, with sales of 70 per day in eight locations, the plant-based burger hasn't lived up to expectations, especially outside urban areas.and consists of a bun , cheese, lettuce, tomatoes, onions, pickles, and mayo sauce. Starting in January, McDonald's will be offering a slightly different version of the sandwich: A 100% vegan McPlant, which has a vegan bun cooked on its own grill and comes sans cheese.

Still, plant-based options are far from totally written off at Mickey D's, and customers can always hop over the pond if they're craving a McPlant or head to rival Burger King, the home of the

 

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