Saks Names Paris Hilton, Chanel Iman and Shareef O’Neal to the Saks Social Club

Saks has expanded its ambassador program, Saks Social Club, adding new members such as Paris Hilton, chief executive officer of 11:11 Media; supermodel Chanel Iman, and basketball player and heart health advocate Shareef O’Neal, among others.

Saks Social Club comprises a diverse group of influential women and men who serve as brand ambassadors for the retailer, and the program has more than doubled in size since its inception in 2020. These brand advocates connect Saks and its customers to new communities, opportunities and charitable causes by participating in the luxury retailer’s marketing campaigns, creating custom content for its digital channels, and attending and hosting both virtual and in-person events.“We are thrilled to welcome new members to the luxury industry’s leading brand ambassador network, the Saks Social Club,” said Emily Essner, chief merchandising officer at the retailer.

Saks Social Club has more than doubled in size since it began in 2020 with 35 women and introduced a men’s segment, The Saks Man, in 2023. Members of the Saks Social Club represent a range of industries including fashion, art, entertainment, business and activism and are selected based on their unique voices, social engagements and personal networks, among other things.

Other members of Saks Social Club include Amanda Nguyen, activist and astronaut; Ashley Avignone, fashion expert; Chloe Fineman, actress and comedian; model Emily DiDonato; philanthropist and fashion model Flaviana Matata; actress and filmmaker Francesca Scorsese; actress, trans model and activist Leyna Bloom; philanthropist Lili Buffett; founder of U Beauty Tina Craig; content creator and creative consultant Serena Goh, and model and health care advocate SouKeyna Diouf, among others.

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