Saks Fifth Avenue Returns to the Garden State

store is modern and bright, with elbow room and sight lines clear across the selling floors. The merchandising is weighted toward designer handbags and men’s and women’s shoes, which have been the top-selling categories lately, while cosmetics, fragrances and men’s, women’s and kids’ fashions are offered as well.Saks and other designer stores in The Avenue are betting on luxury being a draw in one of the nation’s largest and most unusual commercial developments: thecomplex.

“We have never opened in a center with a water park, but we have always been confident of our potential in New Jersey,” said John Antonini, senior vice president, director of stores for Saks. “I think our brand attracts a lot of different types of luxury customers and I think our location at The Avenue will attract people coming just to shop Saks. We also want to draw customers from the center, which we think will have a regional and national draw.

“Opening a new store or renovating an existing one is always an opportunity to challenge ourselves and to advance the Saks brand,” Antonini said. “Saks in The Avenue is an evolution of what we have done before, and any new store or renovation always is influenced by our Fifth Avenue flagship.” Among the women’s shoe labels are Fendi, Manolo Blahnik, Off-White, Prada, Saint Laurent and Valentino. Men’s shoes include Alexander McQueen, Balenciaga, Burberry, Givenchy and Salvatore Ferragamo. Key beauty lines are Dr. Barbara Sturm, Estée Lauder, Givenchy, La Mer, Tom Ford and YSL.Men’s and women’s sunglasses are displayed together and the assortment is large — more than 1,000 styles from such brands as Celine, Tom Ford and Chloé.

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