The Fifth Avenue Club plans to have 20 stand-alone locations by yearend. Driven by positive customer response to existing locations, the expansion comes one year after the launch of TheThe strategy is to reach a wider audience and deliver personal service in locations where Saks does not operate stores.The newest Fifth Avenue Club location opened this week in Austin, and additional openings are scheduled throughout the summer in Fort Worth, Texas; St. Petersburg, Fla.
The Fifth Avenue Club recruits skilled personal stylists in local communities to provide clients with expert styling services based on each client’s specific needs and preferences, from clothing and accessories to shoes and fine jewelry. The suites are not temporary and hours vary by location. Saks’ goal is to continue to service these new markets through this format. In a WWD story last year, Saks said it leases the suites in the resorts for a minimum of one year.Through Fifth Avenue Clubs, clients can connect with a stylist for a consultation to discuss style preferences, wardrobe needs, sizing and designer preferences. Following the consultation, the stylist utilizes inventory from Saks.com and Saks Fifth Avenue stores.
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