After landing a branded helicopter in the middle of a CGI-generated empty Shibuya crossing for last season’s presentation, Chitose Abe had her work cut out for her to generate the same amount of buzz for spring. Butsince the COVID-19 pandemic prevents her from showing her collection in Paris, for spring she again opted for a video in one of the most iconic locations in Tokyo.
For her latest pre-recorded movie, Abe commissioned a branded tourist bus, which made its way to the base of Tokyo Tower, an orange and white radio tower modeled after the Eiffel Tower and completed in 1958. Models emerged from the bus and walked around the base of the tower, as well as across its observation decks.
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