Run-D.M.C. Reflect On 50 Years of Hip-Hop and Style

, Rolling Stone sits down with Run-D.M.C., the true architects of the genre, and Campbell to reflect on the past 50 years, the present they find themselves in, and the future of music and style.

Once album covers started being made, here’s me and Run with the Adidas suits on. You didn’t see a celebrity, you saw yourself, right? That’s what our appeal was—we were relatable. We connected with the streets; we didn’t create it. “We took the beat from the street to put it on TV/My Adidas are seen on the movie screen.” When we did that, the world thought it was new, but we’ve been doing this since ’69.

Now, “My Adidas” drops, goes global, and sneaker sales in New York explode. Because of that, the Adidas team comes to one of your early shows…They saw the craziness and said, “There’s no way we’re not giving you a deal.” Reflecting on the past and now looking at the future of style through music, where do you think it will go from here?From an Adidas perspective, we have been involved in culture for the last 50 years as a brand. I was having a conversation with somebody just before you arrived to say, what happens is we will push the shoe, and the shoe will blow up. We will cool it off a little bit and push it again, and it’s now just starting to take off again.

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