Ruinart reveals first-time nature art collective for Carte Blanche

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Six international creatives are exploring humankind’s relationship with the earth to promote sustainability, an essential ingredient in the LVMH-owned Champagne house’s products.

LVMH-owned Champagne house Ruinart is once again turning to the creative world to uplift an essential ingredient for its products: sustainability.

“In a sense, I feel that LVMH’s support of my topic, that of biodiversity and climate science, is a great match as we overlap in goals,” he said. “LVMH and I met at UNESCO while doing work there, and I think they support the course I’m on.Lending a diverse vision to the Carte Blanche tradition, the six talents span five continents.

“Part of this shift for luxury brands must be to support the cultural activity that attempts to affect perspectives and positive change and not use 'art' with its often associated elitism as an accessory.” “I can’t speak for other artists, but having a brand that is committed to acting on climate change based on the data they collect is something that heavily reflects my work, like in ‘Wither,’ ‘eContinuum,’ or at the Fondation Cartier's work ‘Symbiosia,’” he said.Whatever ends up being brought together by all, “Conversations with Nature” will gather five different prisms and contemporary art forms to get at one point: humans need a healthy planet, and so does Ruinart.

 

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