RTD’s free fares find plenty of fans. But will they draw many new riders?

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While zero-fare transit programs elsewhere have produced big bumps in ridership, those tend to fade noticeably once fares are reinstated, experts say.

Like many metro Denver residents, Sujata Fretz’s transit experience in recent years mostly has been limited to taking the A-Line to the airport when her family travels. She usually drives to work in Lakewood, though on rare occasions, she hops on her bike., Fretz decided to dabble more with transit.

Some transit experts caution against high expectations or a lasting impact: While zero-fare transit programs elsewhere have produced big bumps in ridership, including a 16% increase in weekday boardings onduring a free February program this year, those tend to fade noticeably once fares are reinstated.

“If you have bad, infrequent service, it doesn’t matter that it’s free if it’s not really serving many people,” said David Bragdon, the executive director of TransitCenter, a New York City-based research and advocacy organization. “Data from other fare-free transit programs suggests that making travel free enticed those who, due to limited income, would have otherwise walked, rode a bike or foregone the trip entirely,” Zipper wrote.Riders move through Union Station in Denver on Wednesday, Aug. 3, 2022.Still, while it’s underway, fare-free August has given new and regular riders something to like — a rare public relations win for RTD.

 

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