Button, a Rolex testimonee since 2022, was at the famed track to meet with journalists and cheer on friends competing in the, one of Car Week’s signature events. It was clear that Button’s love for the brand developed long before their official partnership.
“I look at the support Rolex puts into motoring, into motorsports in general—it’s huge,” McCall said. “We like to think it’s mutually beneficial; these are great Rolex clients that are here. It goes back to Rolex’s commitment to motorsports. Talk to any of the drivers. The proud ones who’ve won Daytona are all wearing their Daytona. It just goes hand in hand.”dates back to the 1930s, when Sir Malcolm Campbell became the first driver to break the 300 mph barrier driving his car, Bluebird .
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