Roku Shares Soar 10.6% On Upgrade, Higher User Numbers

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Streaming device maker Roku saw its shares jump nearly 11% Thursday after strong quarterly earnings and an analyst’s upgrade that said the company has “won the streaming wars”

That should mean even more revenue opportunities for Roku, which already had seen watch time up 55 percent in the pandemic, to 58.7 billion hours in 2020., the Wall Street Journal reported over the weekend. Though Quibi was a spectacular bust-out, burning through most of the $1.75 billion it raised, it also commissioned dozens of shows, many from high-profile creators.

If Roku goes ahead with the deal, it would mark a big step for the company, which has profited for years on content that it doesn’t own. That would also put it in more direct competition, in yet another sector, with some of the biggest companies in tech and entertainment. Regardless of the Quibi conversations, Roku faces plenty of competition. Alphabet, Amazon, and Apple all make streaming devices, and have invested heavily in their own ecosystems tied to phones, TVs, smart speakers, and much else. Vizio and Samsung also have their own proprietary distribution platforms on their TVs.

Roku’s highly profitable Roku Channel – really a collection of free, ad-supported live, linear and on-demand shows, news and movies – competes with Amazon’s IMDB Channel, Comcast’s Xumo, Fox’s Tubi, and ViacomCBS’ Pluto .

 

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