, streaming services pay artists only a fraction of a penny for every song played, with Apple Music paying $0.00735 per play. Napster pays the most, at $0.019 per stream.
The move to streaming may not do much to pad the group's bank account, but as a promotional strategy, it makes a lot of sense. Certainly, the timing is right.It's all about promotion "Classic rock has a significant following in the Asia region, which is often ignored during tours," said Mangala Bhattacharjee of the India-based market intelligence firm Research on Global Markets. "Moving to streaming services not only gives bands exposure in newer markets, but also the opportunity to grow their business through online sales and subscriptions."
"If the majority of your fanbase is aging and you are hoping to continue to introduce a younger audience to your music, you make the move to digital," she said. Jeff Price, CEO and Founder of the digital rights service Audiam, agreed, and said that artists without a presence on Apple Music, Spotify and other streaming services are putting themselves at a disadvantage that could prove commercially fatal.
Source: Entertainment Trends (entertainmenttrends.net)
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