Robinhood is going public. Get ready for an IPO like no other

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For any company on the brink of going public, the final days before its trading debut can feel like a big balancing act. Even by those standards, Robinhood Markets Inc. is walking a uniquely fine line.

Robinhood announced plans for an IPO one day after the company settled regulatory charges that should make the average customer or investor wonder.in a filing ahead of the offering that unconventionally high retail allocation could lead to volatility in the shares. That could make it something of a meme stock itself — though it stopped short of referencing companies such as GameStop Corp. that experienced a wild surge in share price earlier this year on soaring demand from individual investors.

“If Robinhood’s successful and they go public, and it looks like they’re going to trade at this multiple, now I know how much this next business that’s very similar might be worth,” White said. Through Robinhood’s app, however, an individual investor can request to buy pre-IPO shares by tapping a green button that says “I’m interested.” Robinhood will then randomly distribute the retail allotment to those clients.

That comes on the heels of revelations about other regulatory probes. Robinhood expects to pay about $30 million to New York financial regulators for alleged violations of anti-money laundering rules and cryptocurrency risk oversight. It also agreed to pay almost $70 million to settle a sweeping set of Finra claims that it misled customers about trading with borrowed money, and lapsed in its oversight of options trading and technology.

 

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