The Go Campaign team targeted a fundraising goal of $1 million, with all the money raised going to support, racial justice initiatives for youth in the U.S. and education for at-risk children in Africa and Latin America and for girls in Afghanistan. Nearly 6,000 people from across the globe tuned into Saturday night’s livestream event via YouTube or Twitter.
But the distance certainly didn’t stop the audience from participating. Through live donations made during the gala, and more in the days since, the Go Campaign is halfway to their goal, raising more than $550,000 to date. Pattinson was equally impressed by the virtual engagement, adding that “one of the benefits of doing it live online was being able to actually see the reach vs. at the gala when everyone is in the same room.”
For Fifer and his team of just 10 people, the success of the Go Gala mirrors the evolution of the organization.
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