Rivian And Volkswagen's Secret Meetings Involved 'Cloaked Audis' Before Deal: Report

Rivian's new joint venture with the Volkswagen Group—where the startup gets up to $5 billion and the German giant gets needed software help—has been an eye-opening moment. It helps to solidify the theory that new automotive startups can succeed more as software-based companies that build cars rather than the traditional automaker model. And Rivian's new zone-based architecture, the cornerstone of the Software-Defined Vehicle , could be the company's key to success.

In the same period in 2024, Tesla's registrations fell around 11% and its share of the EV market slipped to around 50%. Excluding Tesla from this April's registration data pool, EV registration rose by around 69%. This effort was led primarily by legacy auto brands like Ford , Hyundai , and Kia 'A couple of years ago, we were all talking about how Tesla was the only EV brand doing well and everybody else was struggling.

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