About 10 percent of shoppers reported saving more than $50 per purchase. However, 32 percent report saving less than $10 or about $10 to $25 per purchase.That’s according to SimplyCodes’ new study titled “2024 Coupon Codes Sentiment,” which is based on 1,194 responses from a survey issued earlier this month.
However, despite an increase in coupon usage, 44 percent of respondents reported that the availability of promo codes has remained about the same over the past year, with only 26 percent noticing an increase in availability.habits and coupon code usage show little variance across different age groups, except for 18- to 29-year-olds who are more influenced by promo codes.
While there are minor differences in age groups, there is a “significant contrast” in behavior based on household income. Households earning more than $125,000 demonstrate a stronger tendency to actively seek and use discount codes while shopping online, in contrast to those with incomes below six figures.
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