'Rise Up New York': How NYC Star Power Highlighted Life at the COVID-19 Epicenter

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'Rise Up New York': How New York's biggest stars all came together to highlight life at the COVID-19 epicenter and raise over $100 million for charity

to help provide relief for as long as the crisis lasts. And while the event served as a classic, bighearted benefit with plenty of entertainment, it also sought to provide an honest and unsparing snapshot of life at the center of the pandemic — and to highlight those working tirelessly to ensure the city and its people persevere and rebuild.

“It would’ve been completely understandable if people said, ‘Listen, I’m too busy,’ or, ‘I can’t go out on set, I can’t go out on site and do some taping because I don’t want to leave my home,’ or whatever the case might be,” Robin Hood CEO Wes Moore tells. “One thing that’s really happened, though, is we have a group of people who have not forgotten who it is that we’re supposed to be fighting for.

That was certainly true for Fey, who not only ran the proceedings live, but did so not from the comfort of her home, but from her old stomping grounds at 30 Rockefeller Center. “It was her idea,” Moore says. “She said, ‘If we do it, let’s make sure we go out and really do it.’ ”also made sure to use its all-star cast of locals to highlight the specific industries and neighborhoods in New York that have been hit hardest.

 

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