“La Ruta” – a working title – is set on the La Ruta del Bakalao, a legendary zone of nightclubs lining some 19 miles of a CV-500 secondary road between the Spanish coastal city of Valencia and its beaches to its south. From 1983 to 1993, this strip of road became one of the biggest and most vibrant club-scenes in not only Spain but Europe.
In pre-production and at script design stage, “La Ruta” will depict the personal journeys of a group of young Spaniards attempting to find their place in the world. One of them, after an experience pushes him towards the club scene, discovers his gift as a D.J., seen as a linchpin of the nightlife scene.
“La ruta” will combine drama, comedy and thriller, plus very real characters living unique experiences, said Antón. “Veneno” has also been one of the drivers of Atresplayer Premium fast-burgeoning subscriptions base. After one year as a pay OTT, the platform hit 253,000 subscribers by June. It is now on track to reach 300,000 households, mainly in Spain, but also in Latin America and the U.S. Hispanic market.
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