Rihanna teams up with LVMH to launch luxury fashion brand

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Rihanna teams up with luxury giant LVMH to launch her own luxury fashion brand, becomes first black woman to head a house for the French firm

Rihanna attends her 4th Annual Diamond Ball at Cipriani Wall Street on September 13, 2018 in New York City.

"I couldn't imagine a better partner both creatively and business-wise, and I'm ready for the world to see what we have built together." Fashion insiders say the first creations for Rihanna's new line are likely to be unveiled later this month."It is millennials who are driving growth in the luxury market," he said.

Her Fenty Beauty operation, which is also involved a hook-up with LVMH, racked up sales of more than $100 million within weeks of its 2016 launch.

 

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Bernard Arnault dances to Rihanna’s fashion tuneThe French billionaire is hooking up with the pop icon to launch a label for fancy clothes and bags. A repeat of Rihanna’s wildly popular Fenty cosmetics line would add just 1% to LVMH’s sales. Still, tapping into 70 mln Instagram fans is faster and cheaper than buying a brand. Reuters LJucca She looks like the Pope in drag. Reuters LJucca This is 'breaking news'? Reuters LJucca Sure.
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Rihanna's First Luxury Brand With LVMH Is A Milestone For FashionRihanna will become the 1st woman to partner with LVMH on creating a new brand from the ground up Kanye should be offended. RIRI GROUNDBREAKING !!!!
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Rihanna's First Luxury Brand With LVMH Is A Milestone For FashionThe label will be called Fenty and marks a new chapter for the French luxury conglomerate. She ain't singing anytime soon. Hasn't Fenty been around for a while? What a stupid branding name. Like a Chinese fake version of Fendi.
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