Richard ‘Rusty’ Citron, Movie Marketing Maven, Dies at 68

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Richard “Rusty” Citron, a leading movie and television marketing executive and personal manager, died on Dec. 16 at the age of 68. The cause was Lewy body dementia. Citron’s caree…

, Walt Disney, MGM, Sony Pictures and Universal Studios. His tasks included everything from designing national mall promotions for George Lucas’ “Return of the Jedi” to creating buzz for the Rocky franchise.

Citron wrote a memoir about his time in show business entitled “The Elephant Won’t Do Cable!: My Life in Hollywood from Zsa Zsa to Alice Cooper.” The title of the book was derived from his experience on a TV special that Citron was helping to put together for the government of Spain and a show that included performances from the likes of Dionne Warwick and Cat Stevens. Shooting was held up when the agent for one of the performers, an elephant, opted to drive a hard bargain.

Source: Entertainment Trends (entertainmenttrends.net)

 

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c'est jeune 68

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