Richard James Is Still Keeping Savile Row Colorful—30 Years Later

an opening. With the famous English and Scottish fabric mills short on work, they were open to small custom orders from an upstart brand hungry to do things with flair. The founders’ Savile Row landlord handed over the keys to a storefront on’s most famous street without even asking for a deposit. Seizing the opportunity, they transformed the space from the typical dark wood and plush curtains. “It was light and airy. We had art in the store, we had windows you could see in,” Dixon remembers.

Today, the new collections don’t quite have the same shock of the new. It’s not that Richard James became less daring but that everyone else started to catch up. Notoriously conservative British men became more comfortable with color, more willing to combine smart and casual. The brand’s most recentmixes tees and bombers with pleated pants and linen suits in a wide spectrum of dusty pastels. But, it feels less a provocation and more an invitation to relax in style as the heat rises.

As Dixon tells it, Savile Row is beginning to find its feet again after a period of dressing down and staying in. There’s fresh confidence and energy on the street. People want to dress up again, and Richard James wants them to do it in full color.

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