Delivering inspo straight to the streetwear set, searches for Nike’s PG 2 sneakers “grew by 14% between January and March after Eric wore a bright purple pair in an episode,” according to the report. Plus, searches for matching tracksuits increased by 22% in the same timeframe. The character’s tiger-print sweatshirt was the biggest success, leading to a 40% increase in searches on Lyst and a 44% increase in searches on Pinterest.
Specific searches from the show include the Lilo Striped Cat jumper from Zadig & Voltaire, Diane von Furstenberg’s leopard print shirt and the spot overalls from Topshop. The latter “became the most wanted dungarees on Lyst in July, quickly selling out,” according to the report.Following in the footsteps of its stylish predecessor, thespin-off is proving to be just as popular with fashion fans.
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