While some partnerships do exist, they are rare and have only scratched the surface of their potential. Rather than focusing on the direct-to-consumer model that retailers have largely employed, the partnerships should offer much broader care.
Drawing on real-world examples, the authors outline four key actions that retailers and health systems should take: They must move beyond convenience to offer comprehensive care. They should move care from clinics into the home. They should leverage data to improve clinical care and the customer experience. And they should change how—and by whom—health care work is done.
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