The death of George Floyd at the hands of Minneapolis police officer last week pushed long-simmering frustration over racism beyond the boiling point, but retailers are finding common cause with the protesters stepping out to say enough is enough.
“You’ve got to be super careful on this,” Kahn said. “In this polarized world, they are asking people to show their values. If your values aren’t authentic there’s going to be some backlash.” And some of the corporate voices speaking up, such as Levi Strauss & Co., are accustomed to jumping into emotionally charged issues.
“The protests around the country are a reflection of generations of pain, suffering, anger and fear that Americans of color have been living with for far too long,” Bergh said. “Martin Luther King Jr. once said, ‘A riot is the language of the unheard.’ We need to listen. And, just as importantly, we need to act.”
Levi’s is also giving two $100,000 grants, one to Live Free, which works with marginalized communities, and the other to the American Civil Liberties Union.
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