Beleaguered American consumers are getting toasted by Big Tech with a brazen new fee on food.“People are freaking out. Business owners are freaking out,” Tony Naser, who owns four pizza shops in Massachusetts and New Hampshire, told Fox News Digital.
Toast is then lifting the fee for itself, its clients say — paid for by consumers who, in most cases, never heard of Toast, let alone agreed to do business with them.The fee is being added even to orders placed through restaurants’ own websites. “It’s no different than a cashier charging the customer $12 for an $11 item and pocketing the dollar for himself.”
“We are thrilled to collaborate with Google to help Toast customers maximize their online presence and take control of their ordering channels,” Aman Narang, COO and co-founder of Toast, said in a statement in February. “’Order Processing Fee’ is a bogus, unethical and a very bad business practice on the part of Toast,” fumed one restaurant client on a post.Toast has claimed this is for the good of all involved.“To help fund ongoing innovation in restaurant technology, we are updating our pricing model to add a nominal $0.99 fee paid by guests on orders $10 and over on Toast online ordering channels,” Toast said in a statement provided to Fox News Digital.
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