has announced its own campaign — one aspect of which is that the company will cease to use the term “urban” to describe black music.
“We encourage the rest of the music industry to consider following suit as it is important to shape the future of what we want it to look like,” it concludes, “as to not adhere to the outdated structures of the past.”Read the full announcement below: By way of background, “urban” is rooted in the historical evolution of terms that sought to define Black music. As with a lot of our history, the original connotation of the term urban was not deemed negative. Nearly 50 years ago Frankie Crocker coined the term “urban” to define the sound of his radio station in an attempt to better represent his audience.
We encourage the rest of the music industry to consider following suit as it is important to shape the future of what we want it to look like, as to not adhere to the outdated structures of the past.
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