In his latest Power On newsletter, Bloomberg's Mark Gurman suggests the Apple Car could still be coming later this decade. The Project Titan has suffered from several drawbacks over the past years. Still, the journalist mentions that not only is Apple readying to enter the mixed reality market with the Vision Pro but the electric vehicle market as well.
Over almost ten years, BGR has reported on drawbacks, changes in the project's core, executives departing the company, and the dissolving of an entire team. At the time, Ives still believed a 2026 announcement was possible, which aligns with what Bloomberg reported at the end of 2022. In March, top insider Ming-Chi Kuo said the team behind the project was dissolved, and it would take up to six months to align expectations and decide what to do next.