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Report: Only 2% Of Internet Worth Sitting Through 15-Second Ad

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IRVINE, CA—Suggesting that only a minuscule fraction of the internet warranted even a slight delay before viewing, a report released Wednesday by the University of California, Irvine, indicated that just 2 percent of all online content was worth sitting through a 15-second ad. “Our research found that putting up with an obtrusive 15-second video promoting Bud Light, Esurance, or any number of other brands was very rarely justified by the material that followed it,” said the report’s lead author, professor Colleen Noren, adding that the acceptable 2 percent included content such as a handful of substantive Twitter feeds, a negligible portion of Spotify’s music library, the top story on The New York Times’ website, and 15 to 20 YouTube videos at most. “But we also determined that when users were given the option to skip the remainder of an ad after just five seconds, the amount of the internet that wasn’t a complete waste of time jumped to 15 percent. An even larger amount, 20 percent, was worthy of muting the ad immediately, clicking over to a second tab, and then returning to the original page when the ad was estimated to be over.” Noren went on to say that not a single piece of internet content was worth sitting through a 30-second ad and speculated there almost certainly never would be.

scule fraction of the internet warranted even a slight delay before viewing, a report released Wednesday by the University of California, Irvine, indicated that just 2 percent of all online content was worth sitting through a 15-second ad.

“Our research found that putting up with an obtrusive 15-second video promoting Bud Light, Esurance, or any number of other brands was very rarely justified by the material that followed it,” said the report’s lead author, professor Colleen Noren, adding that the acceptable 2 percent included content such as a handful of substantive Twitter feeds, a negligible portion of Spotify’s music library, the top story on’ website, and 15 to 20 YouTube videos at most.

Source: Education Headlines (educationheadlines.net)

 

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This is barely satire.

I think that number is inflated.

This made me laugh 😁

Video ads make me want to poison water supplies

I adore ads! I just wish that they contained more Avengers.

Aw come on don't you guys ever have just TANKS in your news network?

I say only 1%. We are the 1%. The vast majority of you out there (exactly 100% of you, minus the one and ONLY original Don Trump) are the 1%, but you don't know it. Now you do! :)

The 2% is the commercial

'The Onion' Named Most Credible Source for Internet Consumer Analytics

2% represents great progress!

That sounds high.

not even that

Definitely not satire..

man, this tweet is too long. skipped

But 45% is worth it if you can skip the ad after 5 seconds.

Longest 15 seconds of your life.

Thank you onion for the helpful articles

Your math is off, Onion. Plot twist: It's less.

you should have put a 15 second unskippable ad on this one article

seems a bit high

Ehhh seems fair

0.2%

The mute button is a wonderful thing.

This is absolutely correct!!

2% is high.

But only if its internet content of puppies and kittens or Baby Yoda. Or Baby Yoda with puppies and kittens. The rest is free to leave anytime.

I click on a similar video and click back. Usually eliminates the ad or shortens it

if that

But that means 2 out of each 100 are still good

Less

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