Reluctant Twitter users, influencers and others are flocking to Meta's new Threads app

This photo, taken in New York, Thursday, July 6, 2023, shows Meta's new app Threads. Meta has unveiled an app called Threads to rival Twitter, targeting users looking for an alternative to the social media platform owned and frequently changed by Elon Musk.

She said she likes Threads but wishes she could easily follow all her Twitter friends there. Threads gives Instagram users the option to automatically follow the same accounts they do on the photo-sharing app, which makes it easier for active Instagram users to replicate a similar type of engagement on Threads. But others starting from the ground up will have to do more work.

“The goal is to create a public square for communities on Instagram that never really embraced Twitter and for communities on Twitter that are interested in a less angry place for conversations,” Mosseri said Friday. The idea that Threads will just become a Twitter clone, she says, is running headlong into the reality that the Twitterites are going to be “vastly outnumbered” on the new platform by those from Instagram, which has more than 2 billion monthly users. By comparison, Twitter has more than 237 million daily users, according to the most recent figures from the company's earnings report last year.

There’s also the question of how influencers will use Threads and whether they can replicate the same following as on other platforms. Most notably, Jimmy Donaldson — a popular YouTube video maker who goes by MrBeast — has already amassed more than 4 million followers on Threads.

Source: Entertainment Trends (entertainmenttrends.net)

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