has been sold for north of $900 million to a media company backed by the private-equity firm Blackstone Group Inc.
“Today marks a tremendous moment for Hello Sunshine,” Witherspoon said in a statement. “I started this company to change the way all women are seen in media. Over the past few years, we have watched our mission thrive through books, TV, film and social platforms. Today, we’re taking a huge step forward by partnering with Blackstone, which will enable us to tell even more entertaining, impactful and illuminating stories about women’s lives globally.
“We are thrilled to partner with Reese, Sarah, and the entire Hello Sunshine team,” Mayer and Staggs said. “Hello Sunshine is a perfect fit for our vision of a new, next generation entertainment, technology, and commerce company. We seek to empower creators with innovation, capital, and scale to inspire, entertain, and delight global audiences with engaging content, experiences, and products.
Hello Sunshine was founded in 2016 as a joint venture with AT&T’s Otter Media. It counts Laurene Powell Jobs’ Emerson Collective among its investors. Blackstone paid more than $500 million in cash to buy shares of Hello Sunshine, according to the Journal. It’s unclear if the pact and the valuation also encompass some kind of earn-out based on meeting certain performance benchmarks.
“You made several hundred million dollars?”
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