The cost of the billboard was not disclosed, but Ohanian it’s “not important.” However, he said he’s betting on the OOH ad being something that people will not just see in-person if they do happen to be in the middle of Manhattan, but also something people will post on social media that is “a stronger and stronger way to effect people.
But the message was effective, he said, and a lot more people saw his billboard in Texas when it landed on the front page of Reddit and by going viral on Twitter.
Ironic because you have to be outside to see it.
Thank you 🙏 alexisohanian
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