NEW YORK — An edible, life-sized cookie of the contest winner and a car-crushing monster truck ride are two of the new prizes up for grabs in the Red Nose Day 2024 campaign, which starts on Thursday.
It’s all an effort to “evoke the childhood dream of whimsy,” Comic Relief U.S. CEO Alison Moore told The Associated Press., as pandemic-era benefits expired, adding relevance to the mission. Since 2015, Red Nose Day has raised $370 million to stock community food centers and fund local health workers, among other anti-poverty measures worldwide.will unlock an entry into a “Childhood Dreamstakes” for one of six experiences that hope to stir the fanciful wishes of youth.
Comic Relief U.S. is once more relying on entertainers to generate awareness. Halftime skills challenges during the Harlem Globetrotters’ current tour feature a custom Red Nose Day basketball. Longtime partner NBC plans to celebrate the decade-long drive with a one-hour May 23 special including “The Voice” coaches John Legend, Chance the Rapper, Reba McEntire and Dan + Shay.
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