Red Bull Empire Co-owner, F1 Team Owner Dietrich Mateschitz Dies at 78

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Mateschitz co-founded Red Bull in the 1980s alongside Thai entrepreneur Chaleo Yoovidhya, owns two F1 teams, Red Bull Ring circuit in Austria.

Red Bull used an aggressive marketing strategy in extreme sports and this led to a sponsorship partnership with Sauber in Formula 1 from the mid-1990s.

Toro Rosso picked up the first victory for a Red Bull-owned team in Italy in 2008, with youngster Sebastian Vettel triumphing in wet conditions. A year later, Red Bull emerged as a front-running force under new regulations and took four successive titles with Vettel between 2010 and 2013.Getty Images

Along with Vettel and Verstappen, the likes of Daniel Ricciardo, Carlos Sainz and Pierre Gasly have all come through Red Bull’s junior driver program and gone on to win grands prix.

 

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