Reckitt picks PepsiCo executive as CEO, going outside for first time

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Consumer goods group Reckitt Benckiser has picked PepsiCo executive Laxman Naras...

- Consumer goods group Reckitt Benckiser has picked PepsiCo executive Laxman Narasimhan as its next chief executive, becoming the latest industry heavyweight to turn to a company outsider to tackle faltering growth and new media-savvy rivals.

Analysts welcomed the appointment, saying the new CEO would inject a fresh perspective to a company facing industrywide challenges to growth, though some said it raised doubts about the fate of Reckitt’s restructuring plan. “He has got great perspective, but first and foremost we saw him as a consumerist and a consumer marketer and that’s what set him apart,” Sinclair said.

Reckitt said on Wednesday Narasimhan would be charged with delivering the plan, due to be completed in 2020, but some analysts suggested he might have other ideas.

 

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