Hardware helps generate another revenue stream beyond advertising for Facebook. But the move is also meant to eventually help the company get to a place where it’s much less reliant on tech companies like Apple or Google to reach users, and getting to that place will take time. smart TVs this week, as the service belatedly took a big step toward full distribution across connected TVs and devices.
One possibility is that as COVID-19 delayed production on shows slated for the first year of the service and, more importantly, saw the Olympics postponed, Peacock’s management simply took their time about putting deals in place.With the Olympics taking place next month, a distribution deal with Fire TV seems likely.
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