The NYPD previously alleged that Shah had"hundreds" of victims. According to the indictment, the alleged scam ran for at least nine years, from 2012 until Shah's arrest.
Her"Real Housewives" bio described Shah as"queen of her house and her businesses as the CEO of three marketing companies."to generate lists of potential victims, many over age 55, and sell those leads to telemarketing companies that would in turn try to sell business services to the victims. Shah would then purportedly receive a share of the allegedly fraudulent revenue those telemarketers generated.Shah has one of the principal stars of the newest iteration of"Real Housewives," which debuted in late 2020.
During a reunion special early last year, Shah tried to explain what exactly she did for a living, after some of her friends said they didn't even understand it themselves. "My background is in direct response marketing for about 20 years, so our company does advertising. We have a platform that helps people acquire customers, so when you’re shopping online or on the Internet, and something pops, we have the algorithm behind why you’re getting served that ad,” Shah said,Disclosure:"Real Housewives of Salt Lake City" airs on Bravo, which like WNBC is a unit of NBC Universal.
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