Ralph Lauren plans to offer the industry Color on Demand, a system that seeks to deliver the world’s first scalable zero wastewater cotton dyeing system.
Speaking Monday at the Bloomberg Green Summit with Sheila Bonini, senior vice president, private sector engagement at the World Wildlife Fund, Patrice Louvet, chief executive officer of Ralph Lauren, said it’s their hope and expectation to see broad adoption of Color on Demand. “So that altogether as an industry we can transform water stewardship, wherever we operate.
To develop this, Lauren brought together four leading innovators in their respective fields, including Dow in materials science; Jeanologia, in sustainable solutions for garment and fabric finishing, with expertise in dyeing and close loop water treatment systems; Huntsman Textile Effects, which specializes in textile dyes and chemicals, and Corob, a technology leader in dispensing and mixing solutions to reimagine each state of the coloring process.
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