Ralph Lauren Corp. has released a circularity strategy to further its sustainability goals that focuses on three pillars: design for circularity, establish circular experiences for consumers and advance a circular product economy.
“The spirit of timelessness has been core to Ralph’s creative vision for more than 50 years, and our circularity approach reinforces our belief that Ralph Lauren products should not only endure the test of time but have endless life cycles,” said Patrice Louvet, president and chief executive officer of Ralph Lauren Corp.
As part of the strategy, Ralph Lauren is also disclosing a partnership with McDonough Innovation to achieve Cradle to Cradle certification, a globally recognized measure of safer, more sustainable products, with some of its most iconic products.“For decades, Ralph Lauren has set standards for innovation and been a visionary in American fashion,” said William McDonough, CEO of McDonough Innovation and coauthor of “Cradle to Cradle: Remaking the Way We Make Things.
“Though this new strategy, Ralph Lauren is setting another benchmark as they embrace their authentic ethos of timelessness and create products designed to be reimagined in perpetuity,” McDonough said. The circularity strategy builds on Design the Change, Ralph Lauren’s framework for citizenship and sustainability that it established in 2019. Design the Change is focused on three areas — Creating Timeless Style, Protecting the Environment and Championing Better Lives. In 2019, the brand signed onto the United Nations Global Compact, joining other companies across industries to implement universal sustainability principles and to take steps to support U.N. goals.
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