, Revolve’s Chief Brand Officer, partnered with the founders of Revolve, Michael Mente and Mike Karanikolas, in 2009 to build Lovers and Friends after she had to shut down her own clothing line due to the recession. In 2015, Revolve purchased Alliance Apparel which Lovers and Friends was housed under bringing Gerona in house as well. Before anyone even knew what an influencer was, Gerona took on the role of implementing their now famed influencer strategies.
It has been quite a year for Gerona and the Revolve founders as they completed their IPO this past June. “The IPO process took a good two years to complete. The founders have ran the company so well for the past 16 years and have always had the vision to be a forever brand. We are unique in the sense we want to be a unicorn that lasts forever not a unicorn that keeps raising absurd amounts of money until there’s an exit,” explained Gerona.
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