Rachel Comey on Why She’s Spending Her New York Fashion Week Encouraging People to Vote

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Rachel Comey on why she's spending her NYFW encourage people to vote.

. Beginning today and lasting through the month of October, the initiative encourages volunteers to handwrite letters to potential voters either in-person at Comey’s Soho store on Crosby Street or at home via online registration. Volunteers will be given a letter-writing template along with envelopes and stamps.

“Because NYFW is so ingrained in our fall landscape, it seems like an important opportunity to shift attention to what matters most right now,” Comey says. “Participating in the act of letter writing to encourage a stranger to vote, sending them a personal message on why it’s meaningful, just feels really good to me and it’s something that we can do with our team, friends, customers, and families.

Community and human connection are concepts that Comey has always emphasized through her work, but she notes that this year has changed everything. “It’s really important that we stay connected and work together. Our industry and our city have been hit really hard, but I’m already seeing the creativity and resourcefulness that defines New York coming back,” she says. “I think stripping things back down to basics can be really inspiring.

 

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