. As a result, upstart media companies like Vice and BuzzFeed reinvented news for young people, leaving MTV a generation behind.In the mid-2010s, there was an attempt to rebrand MTV News, remaking it in the image ofand hiring a new editorial team in 2016 to transform MTV News.
The experiment lasted about a year and a half when Viacom realized that an editorial team actively reporting on and criticizing music acts and partners was too much of a liability to its bottom line. Moreover, MTV News couldn’t compete amid Facebook’s pivot to video, with the other organizations similarly trounced by“There’s this cycle that happens, that I was a part of.
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