Quietly, B&M has become one of Britain’s most successful retailers

The firm has expanded socially as well as geographically.used to focus on working-class areas. It has three stores within five miles of central Luton—one of the poorest towns in south-east England—and only one within five miles of central London. But these days it will open a store almost anywhere with sufficient population density and a car park.

, a bank. It does not rely on overstock—a surplus of steam irons or chocolate bars that a manufacturer will sell cheaply. Discounters that use that model struggle to find enough deals as they grow larger., by contrast, is a “limited assortment discounter”. Although its range is wide, it tries to carry only the most popular things in each category, such as the 500 bestselling toys. It drives prices down by ordering huge volumes.

The firm also pulls a subtle trick. Often a shelf of groceries by well-known brands such as Heinz and Nescafé is on show at a store’s entrance. Deeper in, many products are non-brand goods sourced directly from Asian factories. The well-known brands reassure new customers that the store is legitimate.Perhaps the strangest thing about the firm is its digital strategy. Its website is for marketing, not for selling. It is only beginning to experiment with click-and-collect shopping.

Do you think this is what people really need right now?

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B&M is quality tbf

PSG is bigger than those banters

Do you think this is what people really need right now?

It tends to have the older version of things as well e.g. the just replaced packaging or size.

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